/01 — Reporting fog
81%
of B2B marketers say they can’t prove ROI on their marketing spend.
Instapage 2024 benchmark§ 02 / The work you’re paying for
Most behavioral health agencies will sell you traffic. The numbers you see in your CRM — HubSpot, Salesforce, Dazos — don’t show up in cash flow.
Treatment isn’t a commodity — so stop letting agencies market it like one.
You’re spending six figures a month and your CFO can’t tell the board where the admits are coming from. That’s not a reporting problem. That’s a system problem.
/02 — Ad-spend waste
38%
of behavioral-health ad spend produces less than 1% in verified admits.
Industry analysis · n=68 centers/03 — Tool sprawl
371
average SaaS apps per mid-market org — the data lives in 6+ that don’t talk.
Spendesk · State of SaaS 2024§ 03 / Proof
Trusted by 120+ behavioral health operators across the country.
Legacy Healing CenterBrightPath Behavioral HealthHarbor Village
Flyland Recovery NetworkThe Nestled Recovery Center
The Archangel Centers
Flyland Recovery NetworkThe Nestled Recovery CenterThe Archangel Centers
Our partners
Recovery.comCallRailDazosEase HealthKipuCTMDial3d
Compliance & partnerships
HIPAA-safe data handling
LegitScript-ready creative
Google Partner
Meta Business Partner
§ 04 / The Brand North Method
Every visitor takes the same path.
From first click to verified admit — one traced system. Every step reports into a single dashboard. Nothing untracked.
01 · Acquisition
Paid Ads
Google Organic
Google Business Profile
Social
Direct / Referral
Directories
Visitor
02 · Qualification
Website
Phone / Form
Admissions Team
CRM
03 · Conversion
Lead
Opportunity
Admission
EHR
Alumni
Dashboard
Every step feeds one dashboard
- Acquisition: paid ads, Google organic, Google Business Profile, social, direct and referral, and directories all bring a visitor.
- Qualification: the visitor moves through the website, a phone call or form, the admissions team, and into the CRM.
- Conversion: the CRM record becomes a lead, then an opportunity, then a verified admission, recorded in the EHR, through to alumni.
- Every step feeds a single attribution dashboard.
One operating system. Every dollar traced to revenue.
What changes once every dollar is traced
When acquisition, qualification, and conversion all report into one dashboard, a center can finally see which of its channels actually produce admissions — and defend every dollar of spend to the board, month over month.
Verified client outcomes are published here once cleared for release.
§ / Clinical accuracy
Clinical accuracy creates patient-centric experiences that drive better conversions.
A patient-centric website is built on clinical accuracy, not assumptions. When the modalities, credentials, outcomes, and levels of care on the page match the care your team delivers, families recognize it. That recognition is what moves them from searching to calling.
Marketing a behavioral health program is not marketing a product. Families arrive in crisis and form a credibility judgment in minutes. A page built on generic treatment copy talks past them. A page built on the real program answers the exact questions they came to ask. That is what a patient-centric experience means in practice: the right information, delivered in a way a family in need can act on.
That experience cannot be designed from the outside. It comes from the clinical reality of the program, so every Brand North engagement starts there.
-
Discovery
We sit down with the people who deliver the care: the clinical directors, the admissions team, the therapists. We pull the real program structure, modalities, credentials, and outcomes directly from the source.
-
Technology audit
We assess the current site, its stack, crawlability, page speed, schema, and tracking. We identify what is invisible to Google, what is slow, and what is leaking conversions. Anything untracked is a potential person that can’t get help. We create a perfect, impenetrable system, because one missed call is unacceptable and every cost must be accounted for.
-
Brand kit audit
We assess the visual identity, voice, photography, and brand assets. We confirm what is consistent, what is missing, and what needs to be built before the program can present itself with authority.
Accuracy first, then the experience, then the conversions. A behavioral health website performs when every page reflects the real care behind it.
§ / In their words
Operators, on the record.
§ / Endorsements
Recommendations from industry leaders.
“No one else is doing what Brand North is doing. Period. They know marketing, conversion tracking, attribution and CRM in a complicated industry and provide insights to their clients that are invaluable.”
“Brand North is the real deal. They consistently deliver results, care deeply about their clients, and are simply great people to work with. We’re proud to be their partner and confidently recommend them to any business looking to grow. Their clients understand exactly where every dollar spent on marketing goes — which is unique.”
“Brand North has industry and technology mastery which is unique. They understand the patient experience and how to augment it with great marketing and technology to make everything clear. It’s a pleasure to work with them.”
§ 05 / Why we exist
Built with the community,
not just for it.
We chose behavioral health because we believe in the work treatment centers do. Every admit we help generate is a life changed. Every system we build helps a facility focus on what matters.
Nine years exclusively in behavioral health. Senior strategists, not account coordinators. Built in your accounts, not ours. Every dollar tracked — or we fix it at no cost.
Meet the full team — all 22
-
George Kocher
Founder & CEO
-
Emily Call
VP Operations
-
Michael Rabin
Performance & Relationship Manager
-
Baha Kusaksiz
Holistic SEO Strategist
Who you’ll actually talk to
George Kocher
Founder & CEO · 9 years in behavioral health attribution
Direct line. No SDR. No discovery call template. You bring your worst-performing campaign or your most opaque dashboard — we diagnose it on the call.
§ 07 / Book a fit call
Every dollar tracked.
Or we fix it.
30-minute call with a senior strategist. Bring your worst-performing campaign or your most opaque dashboard — we’ll diagnose it on the call.
Typically 12 slots open this week
- 30-min · no deck required
- Senior strategist on the call
- Confidential · NDAs available