/ Fog Indicator 01
0%
of B2B marketers say they can’t prove ROI on their marketing spend.
Instapage 2024 benchmark
Performance brief · behavioral health
Admits, not impressions.
One operating system across strategy, paid media, content, web, and admissions ops — wired to a single attribution model that ends at revenue, not impressions.
Overview
By channel
By location
VOB list
Cost, Conv. Rate, Leads
$51.02K
Cost −11.1%
19,928
Clicks −52.6%
1.10%
Conv Rate
220
Leads
VOB Conversions
66
Opportunity +10%
$773
Cost / Opp −19.2%
30%
Opp / Lead
27
VOB Complete +68.8%
Admission Conversions
25
Approved VOB +56.3%
37.88%
Appr. VOB/PVOB +42%
$2,041
Cost / Appr. VOB −43.1%
11
Admissions
Cost
Click conversion rate
Not admitted · 81.8%
Discharged · 10.6%
Admitted · 6.1%
Live · Last refresh 4 min ago Source: Looker Studio + HubSpot + Google Ads
§ 02 / The enemy
Most agencies sell you fog.
CPC climbing. Board meetings tightening. Not a single number that traces back to revenue. The agencies running your media are profiting from your confusion.
/ Fog Indicator 02
0%
of behavioral-health ad spend produces less than 1% in verified admits.
Industry analysis · n=68 centers
/ Fog Indicator 03
0
average SaaS apps per mid-market org — data lives in 6+ that don’t talk.
Spendesk · State of SaaS 2024
§ 03 / Core services
Five disciplines. One operating system.
Every engagement starts at strategy and ends at admissions reporting. Each service generates the data the next one optimizes against.
/ 01
Strategy
The 90-day roadmap everything else hangs off.
/ 02
Paid Media
Google, Meta, LinkedIn — compliance-safe, attributed.
/ 03
Content & SEO
Clinical content + local-pack rankings, on autopilot.
/ 04
Web Design
Conversion-led builds. Sub-1.5s LCP. HIPAA forms.
/ 05
Admissions Ops
Every inquiry → VOB → admit, traced and timestamped.
§ 04 / Reporting infrastructure
The dashboard our clients refresh on Mondays.
Pulled from a real behavioral-health engagement. VOB conversions, cost-per-admit, and admit attribution refresh daily — wired straight to the ad accounts and EHR.
Overview
By channel
By location
VOB list
Cost, Conv. Rate, Leads
$51.02K
Cost −11.1%
19,928
Clicks −52.6%
1.10%
Conv Rate
220
Leads
VOB Conversions
66
Opportunity +10%
$773
Cost / Opp −19.2%
30%
Opp / Lead
27
VOB Complete +68.8%
Admission Conversions
25
Approved VOB +56.3%
37.88%
Appr. VOB/PVOB +42%
$2,041
Cost / Appr. VOB −43.1%
11
Admissions
Cost
Click conversion rate
Not admitted · 81.8%
Discharged · 10.6%
Admitted · 6.1%
Live · Last refresh 4 min ago Source: Looker Studio + HubSpot + Google Ads
Pulled from a real client engagement · details anonymized
§ 05 / Methodology
Every visitor takes the same path.
A visitor finds us through one of seven channels. They land on the website, call us, and our team works them through the CRM and EMR. One dashboard sees every step.
7 sources
CRM-stitched
EMR-validated
Server-side
§ 06 / Proof
Receipts. Not case studies.
Three engagements. Three different operator types. All three optimized to admits, not impressions.
Carolina Center — from $18k/mo Google Ads with zero attribution to 25 admits/mo at sub-$5k CPA.
Inherited an SEO program ranking outside the top 50 and a Google Ads account spending blind. We rebuilt topical authority, rewired server-side tracking, and tied every paid dollar to a verified admit.
0%
YoY Increase in admit-attributed conversions
$4.6k
Cost per Admit · 12-month avg
25/mo
Admits maintained · monthly avg
/ Mental Health · IOP
Northeast IOP doubled qualified leads in 90 days — on 40% less spend.
Closed the HubSpot → ad-platform loop; killed two channels that were cannibalizing each other.
+102%Qualified leads
−40%Ad spend
/ Multi-location · Detox
5-location detox network: every admit traced to the originating ad group.
Built per-location landing pages, per-payer routing, and a single admin dashboard with location-level CPA.
+187%Insurance admits
−31%CPA · blended
§ 07 / What sets us apart
Generalists hand off leads.
We build Admissions engines.
The difference between traffic and admits is systems. We’ve spent nearly a decade perfecting the workflows that turn patient demand into predictable admissions growth.
/ The problem
Most Agencies
- Optimize for clicks, impressions, and form fills
- Treat addiction treatment like any other industry
- Hand off leads and disappear
- Report on vanity metrics that don't fill beds
- Can't track from ad click to final admission
- Work across dozens of industries with no depth
/ Our approach
Brand North
- Optimize for approved VOBs and verified admits
- Nine years exclusively in behavioral health
- Build complete systems from ads to admissions
- Report on cost per admit and patient acquisition
- Track every lead from first click to final admission
- Specialize exclusively in addiction treatment and mental health
§ 08 / Free tool · no email gate
See your real patient acquisition cost.
Plug in your funnel numbers. Compare to industry benchmarks. See where the leak is. No email. No follow-up. No catch.
$7k
Efficient industry CPA
$15k+
Typical unhealthy CPA
$4.5k
In-network sweet spot
§ 09 / Resources
Tools, playbooks, and guides we wish you didn’t have to ask for.
No email gating on the calculators. Real benchmarks. Real workflows.
FREE TOOL
/ 01
Patient Acquisition Cost Calculator
Plug in your funnel numbers. See your real CAC, LTV/CAC ratio, and payback period.
Free · No email required
Open the calculator
PLAYBOOK
/ 02
Behavioral Health Patient Acquisition: The 90-Day Plan
The exact playbook we run with every new behavioral-health client in their first 90 days.
12 min read · Updated 2026
Read the playbook
ARTICLE
/ 03
HIPAA-Compliant Google Ads: A 2026 Field Guide
What’s actually allowed, what gets flagged, and the creative patterns that pass review.
9 min read
Read the article§ 10 / Mission
Built with the community,
not just for it.
We’re not here to chase every industry trend or work with anyone who’ll pay. We chose behavioral health because we believe in the work treatment centers do. Every admit we help generate is a life changed. Every system we build helps a facility focus on what matters: getting people into treatment and keeping them there.
This isn’t just marketing to us. It’s meaningful.
§ 11 / Engagement terms
Built for clinics that want a system, not a starter pack.
Three tiers. Real prices. No “contact-us-for-pricing” runaround.
Foundation
Single-location clinics getting a marketing program off the ground.
Starting at
$3,500
/mo
- Strategy + Ideal Patient Profile
- Conversion-first website (or audit)
- Foundational SEO
- Google Business + reputation
- Monthly performance review
- Email support
Growth
Growth-ready clinics with budget for paid + organic at the same time.
Starting at
$7,500
/mo
- Everything in Foundation
- Paid media (Google + Meta)
- Content engine (4 posts/mo)
- CRM build + lead routing
- Conversion testing program
- Admissions reporting dashboard
Authority
Multi-location and scale-stage clinics ready to dominate their vertical.
Starting at
$15,000
/mo
- Everything in Growth
- Multi-channel paid (LinkedIn, programmatic)
- Authority content + PR
- Per-location landing pages
- Dedicated growth team
- Quarterly executive review
All engagements include the Attribution Confidence Guarantee · Full pricing details
§ 12 / Attribution & compliance guarantee
Every dollar tracked.
Or we fix it.
“We guarantee full transparency and attribution of all marketing efforts — or we’ll fix it at no additional cost.”
§ 13 / Frequently asked
What clinic operators ask before signing.
Can’t find what you’re looking for?
Book a fit callPaid media usually starts producing qualified leads within 30–45 days. SEO and authority content compound between months 4–9. Admissions ops fixes can move close-rate inside the first 60 days. We share a 90-day milestone plan in onboarding.
We guarantee full attribution — we’ll trace every dollar to a verified outcome or we fix the system at no additional cost. We don’t guarantee specific admit counts because that depends on intake operations, payer mix, and clinical capacity. We do guarantee you’ll know exactly what’s working.
Yes. Server-side tracking with PHI scrubbing, LegitScript-certified-ready creative, HIPAA-compliant forms, and we run every campaign through Google’s healthcare ad review process. We’ve been doing this since 2016.
Always. Every asset lives in your environment. If you ever leave Brand North, the system still runs. No proprietary platform, no hostage data, no captive logins.
Foundation tier ($3,500/mo) works for single-location operators with established revenue. Growth ($7,500/mo) suits multi-location or scaling-fast operators. Authority ($15,000/mo) is for multi-state and PE-backed networks. We turn down work below Foundation tier.
Yes. Most engagements start as a layer on top of an existing team. We commonly handle attribution + paid + admissions ops while an in-house team owns brand and clinical content.
Month-to-month after the first 90 days. We don’t do annual lock-ins. If we’re not earning our keep, you should be able to leave.
Weekly attribution reviews. The dashboard you see is the dashboard we work from. Every metric ladders up to cost-per-admit. No vanity slides. No 40-page decks.
§ 14 / Closing
Want to build something better?
Our team brings together design, development, and strategic thinking to help you grow. Pick a slot below — we’ll handle the rest.
Typically 12 slots open this week
- 30-min fit call · no slide deck
- Senior strategist, not an SDR
- Confidential · NDAs available on request