The tools we’d hand a CFO.
Practical instruments for behavioral-health operators who want to pressure-test their own numbers — no gated fluff.
Cost-Per-Admit Calculator
Plug in spend and admits across your channels to see your true blended cost per admission — and where the leaks are.
Open the calculator PlaybookThe 90-Day Attribution Playbook
The exact sequence we run to take an account from blind spend to fully traced admits in one quarter.
Read the playbook GuideHIPAA-Safe Google Ads
How to run paid search for treatment without tripping compliance — server-side tracking, and what to never send.
Read the guide ArticlesField Notes
Short, opinionated writing on attribution, admissions, and behavioral-health marketing from the team running the playbook.
Browse field notesWant one of these before it’s public? Mention it on your fit call and we’ll walk you through it live.
Bring your worst-performing campaign. We’ll diagnose it.
30-minute fit call with a senior strategist. No deck required. We’ll show you exactly where your attribution breaks — and what we’d do about it.
HIPAA-safe · 9 years in behavioral health · Every dollar tracked, or we fix it