Founded Brand North in 2019 after a career in finance and built it into a digital agency specializing in behavioral health and other high-trust verticals. Sets the company’s direction and standards.
George Kocher
Founder & CEO
§ / About
A serious operator, finally.
We chose behavioral health because the work matters. Every admit we help generate is a life changed — and every system we build lets a facility focus on the care, not the spreadsheet.
§ / Why we exist
Built with the community, not just for it.
Most behavioral-health marketing is run by generalists who hand off a lead and call it a win. We watched too many good facilities spend six figures a month and still not be able to tell their board where the admits came from. That gap — between activity and accountability — is the whole reason Brand North exists.
Nine years exclusively in this industry. Senior strategists, not account coordinators. We build inside your accounts, not ours, and we tie every dollar to a verified admit — or we fix it at no cost. Calm voice, real numbers, no sparkles.
§ / The team
Senior operators. On the account.
The people who answer your call are the people who run your account — no pods, no hand-offs to coordinators.
Leadership
Oversees agency operations and delivery, keeping strategy, production, and client work moving in sync.
Emily Call
VP Operations
Client Success & Strategy
Owns client strategy — turning goals into roadmaps and keeping campaigns aligned to outcomes.
Joseph Merhi
Client Strategy Manager
Manages client relationships day to day, making sure work ships on time and clients stay informed.
Andrew Winegeart
Client Success Manager
Supports the client success team across accounts and reporting.
Nicholas Merhi
Client Success Intern
Performance & Paid Media
Manages paid media performance and client relationships, connecting ad spend to measurable results.
Michael Rabin
Performance & Relationship Manager
Builds and optimizes paid search and paid social campaigns across client accounts.
Bojan Horvatic
Ads Manager
SEO & Content
Designs semantic SEO and topical-authority strategies for behavioral health and high-trust sites.
Baha Kusaksiz
Holistic SEO Strategist
Builds the automation and tooling behind Brand North’s SEO workflows and technical execution.
Alizaib Hassan
SEO Automations Lead
Combines semantic SEO strategy with AI engineering to scale content and search systems.
Andrew Ainsley
Holistic SEO Strategist / AI Engineer
Develops topical maps and on-page strategy that build durable search authority.
Holly Starks
Holistic SEO Strategist
Plans and executes semantic SEO across client content programs.
Michael Merlino
Holistic SEO Strategist
Edits and quality-controls client content for accuracy, voice, and search performance.
Henri Lemaire
Content Editor
Writes research-backed content for behavioral health and professional-services clients.
Muhammad Umer Farooq
Content Writer
Produces clear, well-structured content built around target search intent.
Samarjit Sinha
Content Writer
Writes editorial and educational content aligned to topical-authority goals.
Zara Arshed
Content Writer
Web Development
Builds and maintains fast, conversion-focused WordPress sites for clients.
Muhammad Bilal Aziz
WordPress Developer
Handles ongoing WordPress support, updates, and site fixes.
Khandaker Shahi
WP Support Specialist
Operations
Coordinates web and delivery projects, keeping scope, timeline, and quality on track.
Mariano Gorriti
Project Manager
Runs internal operations and project management to keep the team’s delivery efficient.
Milko Bikic
Project Manager, Internal Operations
Leads operational intelligence and process innovation across the agency.
Lucas Miranda de Sena
Operational Intelligence & Innovation Lead
Manages the agency’s finance and accounting operations.
Raissa Udovicich Saranz
Finance Manager
§ / What we stand for
Three non-negotiables.
Admits, not impressions
If a metric doesn’t tie to a verified admission, opportunity, or invoice, it doesn’t go on the report. Full stop.
Built in your accounts
Your data, your ad accounts, your CRM. You own everything we build — nothing is held hostage in ours.
Tracked, or we fix it
The Attribution Confidence Guarantee: every dollar traceable to a source, or we repair the tracking at no cost.
Put this in front of your CFO.
30-minute fit call with a senior strategist. No deck required. We’ll show you exactly where your attribution breaks — and what we’d do about it.
HIPAA-safe · 9 years in behavioral health · Every dollar tracked, or we fix it