The 90-Day Attribution Playbook.
The exact sequence we run to take an account from blind spend to fully traced admits in one quarter. Read it free — or have us run it for you.
Most operators don’t have a tracking problem — they have a sequencing problem. They try to fix attribution and scale spend in the same week, and end up trusting neither. This is the order of operations we use on every engagement: diagnose first, rebuild second, optimize last.
Find where the trail goes cold.
You can’t fix attribution you can’t see. The first month is a full audit — no big changes yet, just the truth.
- Pull 12 months of spend, leads, and admits by channel
- Map the current click → CRM → VOB → admit data flow
- Identify every point where the source is lost
- Baseline your real blended cost per admit
- Flag the channels you suspect are double-counted
Rebuild tracking around verified admits.
Now you close the gaps. Everything gets re-instrumented to report against admissions — in your accounts, not a vendor’s.
- Stand up server-side, HIPAA-safe conversion tracking
- Wire CRM stages to ad-platform conversions
- Add call tracking with source attribution
- Define one shared dashboard your board can read
- Set the admit (not the lead) as the optimization target
Cut what leaks. Double what works.
With a clean signal, optimization gets boring — in the best way. You move budget toward admits and watch cost per admit fall.
- Reallocate spend away from non-converting channels
- Kill campaigns that cannibalize organic or each other
- Scale the creative and keywords tied to real admits
- Report cost per admit weekly, by source
- Lock a monthly review cadence with admissions + finance
Rather we just ran it?
We’ll execute this exact 90-day sequence inside your accounts — and report cost per admit at the end.
HIPAA-safe · 9 years in behavioral health · Every dollar tracked, or we fix it