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Blended cost-per-admit model
Your true cost to produce one verified admission, across every channel — the figure most agencies can’t give you.
§ / Book an audit
Book a marketing audit with Brand North®.
A 30-minute fit call with a senior strategist — no pitch deck, no junior rep. Bring your spend; we’ll model your true cost per admit and tell you, honestly, whether we can move it.
Prefer to talk now? Call 561 · 285 · 8029
Book directly with George Kocher, Founder & CEO · backed by the Attribution Confidence Guarantee
§ / Not ready to pick a time?
Send your numbers. We’ll come back to you.
Tell us what you’re spending and what feels broken. A senior strategist — not a bot — reads every one.
§ / The deliverable
What you get from the Brand North® audit.
A clear, numbers-first read on where your marketing leaks and what it’s costing you — in 30 minutes, not a 6-week engagement.
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Attribution gap map
Exactly where the trail from click to admit goes cold — and which dollars you currently can’t account for.
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Channel-cannibalization read
Where your own channels are bidding against each other and quietly inflating cost per admit.
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Tracking & compliance review
A HIPAA-safe, LegitScript-aware look at how your conversion tracking is set up — and where it’s exposing you.
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Competitive coverage snapshot
Where families are finding your competitors — in search and in AI answers — before they find you.
§ / From audit to engagement
How the audit becomes your 90-day plan.
Audit findings
The gaps and the biggest dollar leaks, ranked by impact — what to fix first.
Prioritized 90-day roadmap
A sequenced plan with owners and a target attached to every move — not a templated deck.
Weekly execution cadence
We build inside your accounts and review every week — killing what doesn’t convert, doubling what does.
Admissions dashboard
Every dollar reconciled to a verified admit, in one board-ready view your CFO can read.
Who runs your audit
George Kocher
Founder & CEO · Brand North®
George founded Brand North in 2019 after a career in finance, building it into an agency specializing in behavioral health and other high-trust verticals. He and Brand North’s senior strategists run every audit — no junior reps, no hand-offs.
§ / Audit FAQ
Before you book.
Nothing — it’s the fit call. We come prepared and you leave with your real blended cost per admit, whether or not you ever work with Brand North®.
About 30 minutes. Bring your numbers and we do the modeling live — no week-long “discovery” phase before you get a straight answer.
Your current spend, lead volume, and admit data — plus read-only access to your ad accounts or CRM if you have it. The more we can see, the sharper the read.
Yes. The audit works at a high level and keeps PHI out of the conversation. A Business Associate Agreement is available before any deeper, account-level access.
You get a prioritized 90-day plan. If we’re a fit, that plan becomes the engagement; if we’re not, it’s yours to run with your current team. No pressure on the call.
Ready when you are.
Grab a time, or send your numbers — either way you’ll talk to someone who runs accounts.
HIPAA-safe · 9 years in behavioral health · Every dollar tracked, or we fix it